The market for Webtoons to Produce over $28 Billion in Revenue by 2028
Entering the world of comics with countless genres, we may still be quite surprised with concepts like manga, manhua or manhwa. So read the information below to distinguish what manga, manhua and manhwa are!What is Manga? What is Manhua? What is Manhwa?
Manga is a common name for comics originating from Japan, Manhua is the Chinese way of calling comic books.
Manhwa is the Korean way of calling comics.
If you pay close attention, you can distinguish the genres through the drawing!
In the worldwide Webtoons Manhwa industry, webtoons are serial comics or art books that are
made for the internet and are often watched in short bursts. They provide a quicker timeline
than conventional comics and a fast-paced, visual storytelling experience. Because of this, they
are ideal for portable devices and other on-the-go applications.
The market for webcomics is expanding quickly for a number of reasons. First, they
provide a fun and practical method for reading comics. The second reason is that they are
particularly well-liked in nations with small populations of readers or specialized comic book
shops. Third, webtoons appeal to a new audience than conventional comics, with average age
ranges between 8 and 12 years old worldwide. Finally, because webtoons are updated more
frequently and for shorter periods of time than conventional comics, they provide authors with
additional opportunities to monetize their work.
Globally rising use of wireless mobile phones and the internet is one of the major factors
fueling the growth of the webtoons industry. From just over 26% in 2011 to 73% in 2021, more
people than ever before were accessing websites using mobile devices. Webtoons have
benefited greatly from this expansion, which shows no signs of diminishing even as desktop
The viewership of webcomics is broad and expanding quickly. Webcomics were
expected to be viewed by 47% of all internet users around the world in 2021, increasing from
12% in 2007. This is a reflection of the vast range of interests that webtoon viewers have in
common, which vary from comedies to horror films. Because each reader receives a customized
experience from a webcomic, webtoons are becoming a more and more common choice for
customers worldwide. Webtoon’s sales compared to Manhua are still modest. Manhua has a sales advantage due to its huge readership in China, Taiwan and Hong Kong markets.
The industry for comic books will certainly face some obstacles as it expands. These
include attempts by Chinese authorities to control internet services, which may change relates
or programming less available; competing with other interactive media file types.
Due to its accessibility across several different platforms and devices, including desktop
computers and cellphones, webtoons likely apply to a larger readership than conventional
comics. Since they can be utilized as media assets for online marketing initiatives and in direct
marketing efforts, webtoons are a market that attracts advertisers. Its aggregate 2021 sales are
expected to reach $3.6 billion after seeing recent strong growth.
Anyone may produce and distribute a webtoon, which is a crucial aspect in the growing
market for webtoons. Additionally, this accessibility has had unfavorable effects: While there
are many excellent webcomics accessible, there are also a number of low-quality materials.
According to the analyst, the possibility for revenue is often bigger for individuals with a
higher click-through rate (CTR). This may be the outcome of increased reader visitation and
engagement, which leads to more advertising income for them. Nevertheless, even if a
webtoon has a low CTR, it still has the ability to generate income in other ways. Due to the
larger quantity of advertising space, they take up, our investigation revealed that lengthier
strips (those with five panels or more) frequently provide sizable profits.